Strategic remarketing : the preferred response to shortages and inflation
Philip Kotler; V. Balachandran
| Year of publication: |
1975
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|---|---|
| Authors: | Kotler, Philip ; Balachandran, V. |
| Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 241848-4. - Vol. 17.1975, 1, p. 1-17
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| Subject: | Absatzpolitik | Geldwertbewegung | Naturgegebene Hilfsquelle |
| Type of publication: | Article |
|---|---|
| Notes: | mit bibliogr. Angaben The paper was prepared for presentation at 22. TIMS International Meeting, The Institute of Management Sciences, Kyoto, 23.-25.7.1975 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002240484