Strategic reputation management : towards company of good
Pekka Aula and Saku Mantere
| Year of publication: |
2008
|
|---|---|
| Authors: | Aula, Pekka ; Mantere, Saku |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Corporate Social Responsibility | Corporate social responsibility | Unternehmensethik | Business ethics | Stakeholder | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Unternehmen | Prestige | Soziale Verantwortung | Kommunikationsstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 237 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references 0804 |
| ISBN: | 0-8058-6425-3 ; 0-8058-6426-1 ; 978-0-8058-6425-0 ; 978-0-8058-6426-7 ; 1-4106-1859-5 ; 978-1-4106-1859-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003565019