Strategic risk-taking propensity: the role of ethical climate and marketing output control
Year of publication: |
2009
|
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Authors: | Saini, Amit ; Martin, Kelly D. |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 90.2009, 4, p. 593-606
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Subject: | Risikopräferenz | Risk attitude | Entscheidung | Decision | Unternehmensethik | Business ethics | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Eigentümerstruktur | Ownership structure | Industrie | Manufacturing industries | USA | United States |
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