Strategic rivalry for market share : a contest theory approach to dynamic advertising competition
Engelbert J. Dockner, Steffen Jørgensen
| Year of publication: |
2018
|
|---|---|
| Authors: | Dockner, Engelbert J. ; Jørgensen, Steffen |
| Published in: |
Dynamic games and applications : DGA. - Boston : Birkhäuser, ISSN 2153-0785, ZDB-ID 2610271-7. - Vol. 8.2018, 3, p. 468-489
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| Subject: | Advertising competition | Contest theory | Differential games | Market shares | Werbung | Advertising | Wettbewerb | Competition | Marktanteil | Market share | Spieltheorie | Game theory | Oligopol | Oligopoly | Potenzieller Wettbewerb | Potential competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13235-018-0242-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012101134