Strategic role of cause marketing in sustainable supply chain management for dual-channel systems
Jie Wu, Wei Lu and Xiang Ji
Year of publication: |
2022
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Authors: | Wu, Jie ; Lu, Wei ; Ji, Xiang |
Published in: |
International journal of logistics : research and applications. - London [u.a.] : Taylor & Francis, ISSN 1469-848X, ZDB-ID 2020197-7. - Vol. 25.2022, 4/5, p. 549-568
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Subject: | cause marketing (CM) | channel structure | drop-shipping | Sustainability | sustainable supply chain management (SSCM) | Nachhaltigkeit | Lieferkette | Supply chain | Vertriebsweg | Distribution channel |
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