Strategic segmentation of a market
Year of publication: |
2000
|
---|---|
Authors: | Roy, Santanu |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 18.2000, 8, p. 1279-1290
|
Subject: | Marktsegmentierung | Market segmentation | Werbung | Advertising | Direktmarketing | Direct marketing | Oligopol | Oligopoly | Theorie | Theory |
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