Strategic signaling in dynamic technology markets : lessons from three IT startups in Spain
Year of publication: |
2015
|
---|---|
Authors: | Giones, Ferran ; Miralles, Francesc |
Published in: |
Global business and organizational excellence : a review of research & best practices. - Hoboken, NJ : Wiley, ISSN 1932-2054, ZDB-ID 2272974-4. - Vol. 34.2014/15, 6, p. 42-50
|
Subject: | Unternehmensgründung | Business start-up | Unternehmensplanung | Corporate planning | Marketingmanagement | Marketing management | Signalling | IKT-Sektor | ICT industry | Spanien | Spain |
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