Strategic social marketing
Jeff French & Ross Gordon
| Year of publication: |
2015
|
|---|---|
| Authors: | French, Jeff ; Gordon, Ross |
| Publisher: |
Los Angeles : SAGE |
| Subject: | Social Marketing | Social marketing | Marketingmanagement | Marketing management | Welt | World | Soziomarketing | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xvii, 429 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-1-4462-4861-4 ; 978-1-4462-4862-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013548160