Strategic sport communication : traditional and transmedia strategies for a global sports market
W. Timothy Coombs, Jennifer L. Harker
| Year of publication: |
2021
|
|---|---|
| Authors: | Coombs, W. Timothy ; Harker, Jennifer L. |
| Publisher: |
London : Routledge, |
Online Resource
| Extent: | 1 online resource illustrations (black and white) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-000-43737-X ; 1-000-43735-3 ; 1-003-03116-1 ; 978-1-003-03116-1 ; 978-1-000-43735-5 ; 978-1-000-43737-9 ; 0-367-89872-1 ; 0-367-90299-0 |
| Other identifiers: | 10.4324/9781003031161 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013176419