Strategic Suppliers Selection through AHP Model : A Case of an Indian Pharmaceutical Company

Company managers in generic pharmaceutical industries routinely face the challenge of selecting their downstream supply associates to reach their clients most profitably. These suppliers in the downlink to their client entities must satisfy the given performance criteria. This paper shortlists the applicable performance criteria for the candidate suppliers from the literature review and field survey for a case company — Actimed French Remedies (AFR) Pharmaceutical Manufacturing Company Limited. Pre-qualified suppliers of the company are then pitted against one another along the chosen performance dimensions according to the Analytic Hierarchy Process (AHP) methodology. This paper brings out an actionable decision alternative for the case company as the outcome of the present inquiry