Strategic technological sourcing decisions in the context of timing and market strategies : an empirical analysis
Year of publication: |
2014
|
---|---|
Authors: | Brem, Alexander ; Gerhard, Daniel A. ; Voigt, Kai-Ingo |
Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 11.2014, 3, p. 1-23
|
Subject: | Sourcing decision | technology management | innovation strategy | make-or-buy | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Make-or- Buy-Entscheidung | Make-or-buy decision | Entscheidung | Decision |
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