Strategic tools and methods for promoting hospitality and tourism services

1 Online-Ressource (326 Seiten)

Includes bibliographical references and index

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Mode of access: World Wide Web

The role of destination attributes in assessing/constructing the image of tourist destination / Olimpia Iuliana Ban -- Evaluating the image of tourist destinations: a theoretical and empirical approach / Ana Ispas, Cristinel Petrisor Constantin, Adina Nicoleta Candrea -- Cultural tourism and museum marketing: contributing to the development of Alba Iulia's Image / Cotîrlea Denisa Adriana -- Strategic tools and methods for promoting cultural tourism / Zoltán Bujdosó [and 3 others] -- Failure-avoidance in the implementation of tourism and hospitality strategies / Reza Aboutalebi -- The roles of information technology and knowledge management in global tourism / Kijpokin Kasemsap -- Delivering hospitality through franchising: the case of Monginis, India / Christo F. V. Fernandes, Babu George, Ajit Mishra -- Hotel spa and wellness services in Crete: a marketing analysis / Marios D. Sotiriadis -- A cross-cultural comparison of Generation Y attitudes to nature, wellbeing and rural tourism / Melanie Smith, Gabriela Corina Slusariuc -- Sociocultural impacts of sport event tourism in Mexico: research needs and opportunities / Carlos Monterrubio -- Communicating responsibly with the global tourist / Catalina Mueller (Brindusoiu) -- The application of monetary awards in tourist organizations: rent-a-car sectors in Buenos Aires, Argentina / Maximiliano E. Korstanje -- The role of the tourism and cultural policies since the end of convertibility: the case of Buenos Aires city / Mariana Gomez Schettini -- Tourism, terrorism, morality, and marketing: a study of the role of reciprocity in tourism marketing / Peter Tarlow

Also available in print.

10.4018/978-1-4666-9761-4 [DOI]

ECONIS - Online Catalogue of the ZBW