Strategic use of product enhancements : upgrades, add-ons, extras, and accessories
Year of publication: |
2019
|
---|---|
Authors: | Shugan, Steven M. |
Published in: |
Handbook of research on new product development. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78471-816-9. - 2019, p. 207-226
|
Subject: | Produktentwicklung | New product development | Leistungsbündel | Bundling strategy |
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