Strategic value of big data and business analytics
Year of publication: |
2018
|
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Authors: | Chiang, Roger H. L. ; Grover, Varun ; Liang, Ting-Peng ; Zhang, Dongsong |
Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 35.2018, 2, p. 383-387
|
Subject: | Big Data | Big data | Unternehmensanalyse | Business analysis | Strategisches Management | Strategic management |
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