Strategically positioning the ASBAH rice in Delhi NCR : an analysis of determinants of consumer buying behaviour
Year of publication: |
January-June 2017
|
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Authors: | Gera, Navneet ; Bajaj, Ritu |
Published in: |
Manthan : journal of commerce and management. - Delhi : Journal Press India, ISSN 2347-4440, ZDB-ID 2802084-4. - Vol. 4.2017, 1, p. 94-105
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Subject: | Customer buying behaviour | Brand image | Factor analysis | Perceived brand value | Value for money | Indien | India | Konsumentenverhalten | Consumer behaviour | Markenimage | Markenführung | Brand management |
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