Strategie und Taktik in der Preispolitik : profitable Entscheidungen treffen
Thomas T. Nagle; John E. Hogan
| Alternative title: | The strategy and tactics of pricing <dt.> |
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| Year of publication: |
2007 ; 4., aktualisierte Aufl.
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| Authors: | Nagle, Thomas T. ; Hogan, John E. |
| Publisher: |
München : Pearson Business |
| Subject: | Preismanagement | Pricing strategy | Preispolitik | Preisstruktur |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 473 S. Ill., graph. Darst. |
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| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Angabe der Originalausg. im Buch (The Definitive Business Plan) falsch. |
| ISBN: | 3-8273-7237-2 ; 978-3-8273-7237-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003348757