Strategie und Technik der Markenführung
Franz-Rudolf Esch
| Year of publication: |
2007 ; 4., überarb. und erw. Aufl.
|
|---|---|
| Authors: | Esch, Franz-Rudolf |
| Publisher: |
München : Vahlen |
| Subject: | Markenführung | Brand management | Theorie | Theory | Deutschland | Germany | Markenpolitik |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | XXXIV, 692 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. [625] - 673 |
| ISBN: | 3-8006-3389-2 ; 978-3-8006-3389-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003400579