Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze
Werner Kroeber-Riel
| Year of publication: |
1993 ; 4. Aufl.
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| Authors: | Kroeber-Riel, Werner |
| Published in: | |
| Publisher: |
Stuttgart [u.a.] : Kohlhammer |
| Subject: | Werbestrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 218 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-17-012640-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004159763