Strategien für Investitionsgütermärkte : Antworten auf neue Herausforderungen
Walter Droege ... [Hrsg.]
| Year of publication: |
1993
|
|---|---|
| Other Persons: | Droege, Walter (ed.) ; Droege, Walter P. (ed.) ; Backhaus, Klaus (contributor) ; Weiber, Rolf (contributor) |
| Publisher: |
Landsberg/Lech : Verl. Moderne Industrie |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Wettbewerbsstrategie | Competitive strategy | Deutschland | Germany | Investitionsgütermarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 586 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben Enth. 51 Beitr. |
| ISBN: | 3-478-23600-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014004519