Strategienentwicklung für Kultureinrichtungen
Jens Cordes
| Year of publication: |
2008
|
|---|---|
| Authors: | Cordes, Jens |
| Published in: |
Kulturmarketing. - München : Oldenbourg, ISBN 978-3-486-58502-5. - 2008, p. 111-124
|
| Subject: | Kultursektor | Cultural sector | Dienstleistungsqualität | Service quality | Kulturmanagement | Cultural management | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003682126