Strategies and obstacles for marketing innovation activities
Year of publication: |
2019
|
---|---|
Authors: | Correia, Aldina ; Braga, Vitor ; Machado, Ana ; Braga, Alexandra |
Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 21.2019, 3/4, p. 519-532
|
Subject: | innovation | marketing innovation | motivations | obstacles | factor analysis | multivariate linear regression | MLR | Innovation | Theorie | Theory | Faktorenanalyse | Factor analysis |
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