Strategies and techniques of communication and public relations applied to non-profit sector

The aim of this paper is to summarize the strategies and techniques of communication and public relations applied to non-profit sector. The approach of the paper is to identify the most appropriate strategies and techniques that non-profit sector can use to accomplish its objectives, to highlight specific differences between the strategies and techniques of the profit and non-profit sectors and to identify potential communication and public relations actions in order to increase visibility among target audience, create brand awareness and to change into positive brand sentiment the target perception about the non-profit sector.