Strategies for data analytics projects in business performance forecasting : a field study
Year of publication: |
2022
|
---|---|
Authors: | Schnegg, Maël ; Möller, Klaus |
Published in: |
Journal of management control. - Heidelberg : Springer, ISSN 2191-477X, ZDB-ID 2617925-8. - Vol. 33.2022, 2, p. 241-271
|
Subject: | Data analytics | Field study | Forecasting | Performance | Prognoseverfahren | Forecasting model | Big Data | Big data | Unternehmenserfolg | Firm performance | Data Analytics |
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