Strategies for e-business : creating value through electronic and mobile commerce ; concepts and cases
Year of publication: |
2014 ; Third ed.
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Authors: | Jelassi, Tawfik ; Enders, Albrecht ; Martínez-López, Francisco J. |
Publisher: |
Harlow [u.a.] : Pearson Education Limited |
Subject: | Electronic Commerce | E-commerce | Mobile Business | Mobile business | Innovation | Strategisches Management | Strategic management |
Description of contents: | Table of Contents [gbv.de] |
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Jelassi, Tawfik, (2008)
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Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation
Jelassi, Tawfik, (2020)
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Strategies for e-business : concepts and cases on value creation and digital business transformation
Jelassi, Tawfik, (2020)
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Leveraging multichannel retailing: the experience of Tesco.com
Enders, Albrecht, (2009)
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Jelassi, Tawfik, (2008)
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Jelassi, Tawfik, (2005)
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