Strategies for high market-share companies
Paul N. Bloom and Philip Kotler
| Year of publication: |
1985
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|---|---|
| Authors: | Bloom, Paul N. ; Kotler, Philip |
| Published in: |
Sunrise ... sunset : challenging the myth of industrial obsolescence. - New York [u.a.] : Wiley, ISBN 0-471-80573-4. - 1985, p. 501-514
|
| Subject: | Internationales Marketing | International marketing | Marktanteil | Market share | Unternehmenserfolg | Firm performance | Marketing | USA | United States | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001933002