Strategies for improving new product adoption in uncertain environments : a selective review of the literature
Year of publication: |
2009
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Authors: | Eng, Teck Yong ; Quaia, Giulia |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 3, p. 275-282
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Subject: | Risiko | Risk | Innovation | Innovationsdiffusion | Innovation diffusion | Lernende Organisation | Learning organization | Marketingmanagement | Marketing management |
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