Strategies for marketing really new products to the mass market : a text mining-based case study of virtual reality games
Year of publication: |
2020
|
---|---|
Authors: | Ho, Jeffrey C. F. ; Zhang, Xinzhi |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 6.2020, 1/1, p. 1-14
|
Subject: | digital games | latent dirichlet allocation | online marketplace | really new product | text mining | topic modeling | Text | Produktentwicklung | New product development | Social Web | Social web | Marketingmanagement | Marketing management | Computerspiel | Video game | Innovation | Virtuelle Realität | Virtual reality | Electronic Commerce | E-commerce |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/joitmc6010001 [DOI] hdl:10419/241407 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Jung, Kathrin, (2007)
-
User behavior in second life : an empirical analysis and its implications for marketing practice
Jung, Kathrin, (2007)
-
Ownership in the virtual world and the implications for long-term user innovation success
Zhou, Michael, (2018)
- More ...
-
Ho, Jeffrey C. F., (2020)
-
From the wired to wireless generation? : investigating teens' Internet use through the mobile phone
Lin, Wan-ying, (2013)
-
"Voting with dollars" : a cross-polity and multilevel analysis of political consumerism
Zhang, Xinzhi, (2015)
- More ...