Strategies for the use of social media in stakeholder conversations
Alternative title: | Strategien für den Einsatz sozialer Medien in Stakeholderkonversationen |
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Year of publication: |
2015
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Authors: | Blaschke, Steffen ; Kreipl, Annika |
Published in: |
Die Betriebswirtschaft : DBW. - Stuttgart : Schäffer-Poeschel, ISSN 0342-7064, ZDB-ID 213053-1. - Vol. 75.2015, 6, p. 401-412
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Subject: | CCO | communicative constitution of organization | organizational communication | social media | stakeholder conversation | Twitter | Social Web | Social web | Stakeholder | Interne Kommunikation | Internal communication | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies |
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