Strategies for trade sales in a changing Asian business culture
Year of publication: |
2011
|
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Authors: | Leach, Mark P. ; Liu, Annie H. ; Pelton, Lou E. |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 18.2011, 3, p. 217-239
|
Subject: | Konsumgüterindustrie | Consumer goods industry | Multinationales Unternehmen | Transnational corporation | Vertriebsweg | Distribution channel | Marktanteil | Market share | Internationales Marketing | International marketing | USA | United States | Europa | Europe | Südostasien | Southeast Asia |
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