Strategies for Transitioning "Old Economy" Firms to E-Business

In this article we take a first hand look at e-business organizational design issues from the perspective of the managers who are currently leading the e-business efforts at legacy firms. It is far too early in the history of the e-business phenomenon to declare winners and losers, and even if the idea is too tempting to resist, no one has come up with clear evidence indicating which e-business transformation strategy can deliver greater chances of success. Yet, by reporting on what is happening in the field and by challenging some of the myths surrounding e-business, we hope to give managers of legacy firms a clearer picture of the choices they have in organizing themselves for e-business and the key factors they should weigh in making these important choices