Strategies of Innovation and Imitation of Product Languages
Year of publication: |
2007
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Authors: | Dell'Era, Claudio ; Verganti, Roberto |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 24.2007, 6, p. 580-599
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