Strategies of Jordanian Commercial Banks to Face Euro-Jordanian Partnership Agreement and WTO

The study aims to determine the available strategic alternatives for commercial banks in Jordan, in order to face the challenges of European-Jordanian Partnership Agreement and World Trade Organisation. This is based on analysing the external and internal variables that influence these banks and play a vital Role in determining the strategic alternatives for them.The study arrived at three strategies that can be adopted - with some differences - by Jordanian commercial banks, these strategies are Merger, Concentration and Diversification. The implementation requirements and conditions of each strategy is thoroughly discussed in the study. As a result, the researcher adopted the merger as his own preferred strategy and support this conclusion by proper justifications