Strategies of multinationals in Central and Eastern Europe : innovation systems and embeddedness
by Yordanka Chobanova
| Year of publication: |
2009
|
|---|---|
| Authors: | Chobanova, Yordanka |
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Ostmitteleuropa | Multinationales Unternehmen | Lebensmittelindustrie | Auslandsinvestition | Nestlé. | Unilever (Firm) | InBev (Firm) | International business enterprises--Europe, Central. | International business enterprises--Europe, Eastern. | Food industry and trade--Europe, Central. | Food industry and trade--Europe, Eastern. | Investments, Foreign--Europe, Central. | Investments, Foreign--Europe, Eastern. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | xvi, 269 p. ill., maps 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-230-23055-2 ; 0-230-23055-5 |
| Classification: | Unternehmensführung ; Wettbewerb |
| Source: |
Persistent link: https://www.econbiz.de/10004949413