Strategies for selling paid content on newspaper and magazine web sites : an empirical analysis of bundling and splitting of news and magazine articles
Year of publication: |
2004
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Authors: | Stahl, Florian ; Schäfer, Marc-Frederic ; Maass, Wolfgang |
Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 20100279. - Vol. 6.2004, 1_2, p. 59-66
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