Strategies Snarks and stories : SME owner manager perceptions of business advisers
Year of publication: |
2016
|
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Authors: | Ardley, Barry ; Moss, Philip ; Taylor, Nick |
Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 18.2016, 2, p. 211-231
|
Subject: | Narrative | Business advice | Interpretative | SME manufacturing | Strategy and operations | KMU | SME | Strategisches Management | Strategic management | Unternehmensberatung | Consultancy services | Wettbewerbsstrategie | Competitive strategy |
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