Strategies that fit emerging markets
Year of publication: |
2015
|
---|---|
Authors: | Khanna, Tarun ; Palepu, Krishna G. ; Sinha, Jayant |
Published in: |
International business strategy : theory and practice. - London [u.a.] : Routledge, ISBN 978-0-415-62470-1. - 2015, p. 615-631
|
Subject: | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Investitionsrisiko | Investment risk | Schwellenländer | Emerging economies | Welt | World |
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