Strategies to fight ad-sponsored rivals
Year of publication: |
2010
|
---|---|
Authors: | Casadesus-Masanell, Ramon ; Zhu, Feng |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 56.2010, 9, p. 1484-1499
|
Subject: | Werbung | Advertising | Wettbewerbsstrategie | Competitive strategy | Geschäftsmodell | Business model | Erfolgsfaktor | Success factor |
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