Strategii de marketing in sectorul serviciilor

Companiile de succes din sectorul serviciilor au o strategie precisa, clara, competitiva. Ele au o ratiune de a fi care impulsioneaza firma si care defineste in ultima instanta serviciul prestat. Cu o strategie bine conturata, managerii au mai usor posibilitatea de a accepta sau refuza anumite initiative; cu o strategie bine conturata, prestatorii stiu mai bine cum sa deserveasca consumatorii. Strategia va fi ghidul firmei, manualele de proceduri, mai mult sau mai putin voluminoase, nefiind suficiente.

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Year of publication:	2007
Authors:	Cetina, Iuliana ; Mihail, Nora ; Orzan, Mihai
Published in:	Revista de Marketing Online (Journal of Online Marketing). - Academy of Economic Studies, School of Marketing. - Vol. 1.2007, 3, p. 54-59
Publisher:	Academy of Economic Studies, School of Marketing
Subject:	calitatea serviciilor \| identificarea strategiilor pentru servicii \| servicii standard \| marketing \| quality service \| identifying service strategy \| service standards

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Extent:	application/pdf
Type of publication:	Article
Language:	Romanian
Classification:	M30 - Marketing and Advertising. General
Source:	RePEc - Research Papers in Economics

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