Strategische Konkurrenzanalyse im Konsumgütermarketing : theoretische Grundlagen und Operationalisierung
Ulrich Link
| Year of publication: |
1988
|
|---|---|
| Authors: | Link, Ulrich |
| Publisher: |
Idstein : Schulz-Kirchner |
| Subject: | Marktforschung | Market research | Wettbewerb | Competition | Konsumgütermarketing | Consumer goods marketing | Theorie | Theory | Kosmetik | Cosmetics | Deutschland | Germany |
| Extent: | 294 S. : graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Bochum, Univ., Diss., 1987 |
| Notes: | Literaturverz. S. 278 - 294 |
| ISBN: | 3-925196-40-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000739207