Strategische Marketingplanung im Investitionsgüterbereich
Robert G. Ogilvie
| Alternative title: | Industrie͏̈le marketing planning <dt.> Industrie͏̈le marketing planning <dt> |
|---|---|
| Year of publication: |
1987
|
| Authors: | Ogilvie, Robert G. |
| Publisher: |
Landsberg am Lech : Verl. Moderne Industrie |
| Subject: | Investitionsgüter | Absatz und Verbrauch | B-to-B-Marketing | Business-to-business marketing | Investitionsgütermarketing | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 349 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-478-21580-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014002844