Strategische Marktforschung und Instrumente des strategischen Marketings
Girma Ghebresillasie
| Year of publication: |
1989
|
|---|---|
| Authors: | Ghebresillasie, Girma |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Marktforschung | Market research | Marketingmanagement | Marketing management | Theorie | Theory | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 223 S. graph. Darst. |
|---|---|
| Series: | Europäische Hochschulschriften / 5. - Frankfurt, M. : PL Acad. Research, ISSN 0531-7339, ZDB-ID 510547-X. |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 215 - 223 |
| ISBN: | 3-631-40631-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012700435