Strategische Marktforschung
von Günter Weber
| Year of publication: |
1996
|
|---|---|
| Authors: | Weber, Günter |
| Publisher: |
München [u.a.] : Oldenbourg |
| Subject: | Marktforschung | Market research | Markt | Market | Marketingmanagement | Marketing management | Theorie | Theory | Schätzung | Estimation | Bier | Beer | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 261 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Berlin, Techn. Univ., Diss |
| Notes: | Literaturverz. S. 238 - 261 |
| ISBN: | 3-486-23605-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000924538