Strategische Planung von Public Relations : das Konzept und ein Fallbeispiel
Beate Schulz
| Year of publication: |
1992
|
|---|---|
| Authors: | Schulz, Beate |
| Publisher: |
Frankfurt/Main : Campus-Verl. |
| Subject: | Öffentlichkeitsarbeit | Public relations | Unternehmensplanung | Corporate planning | Bankmarketing | Bank marketing | Theorie | Theory | Deutschland | Germany | Planung | Bank |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | 398 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: München, Univ., Diss., 1991 |
| Notes: | Literaturverz. S. 327 - 337 |
| ISBN: | 3-593-34771-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000857371