Strategische Stakeholder-Ansprache : eine Fallstudie zur BtB-Kundenkommunikation auf Messen
Alexandra Simtion
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Simtion, Alexandra |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Stakeholder | Messe | Trade fair | Messe <Wirtschaft> | Business-to-Business-Marketing | Kommunikation |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] ; Description [springer.com] |
| Extent: | 350 Seiten Illustrationen 21 cm x 14.8 cm, 462 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Dissertation, Universität Hohenheim, 2016 |
| ISBN: | 3-658-13148-9 ; 978-3-658-13148-7 ; 978-3-658-13149-4 |
| Other identifiers: | 10.1007/978-3-658-13149-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011460235