Strategische Vertriebssteuerung : Instrumente zur Absatzförderung und Kundenbindung
Harald Ackerschott
| Year of publication: |
2001 ; 3., überarb. und. erw. Aufl
|
|---|---|
| Authors: | Ackerschott, Harald |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Vertrieb | Physical distribution | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Vertriebsorganisation | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 259 S Ill., graph. Darst 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 255 Pp. : DM 74.00 |
| ISBN: | 3-409-38960-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001613326