Strategisches Handelsmanagement : Erfolgskonzepte und Profilierungsstrategien am Beispiel des Automobilhandels
Dieter Ahlert; Stephan Kollenbach; Christian Korte
| Year of publication: |
1996
|
|---|---|
| Authors: | Ahlert, Dieter ; Kollenbach, Stephan ; Korte, Christian |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Handel | Trade | Marketing | Wettbewerbsstrategie | Competitive strategy | Marketingmanagement | Marketing management | Kfz-Markt | Automotive market | Einzelhandel | Retail trade | Deutschland | Germany | Theorie | Theory | Kraftfahrzeughandel | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [gbv.de] |
| Extent: | XXIX, 329 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturangaben kart. : DM 78.00, sfr 75.00, S 570.00 |
| ISBN: | 3-7910-0892-7 |
| Classification: | Betriebswirtschaft: Sonstiges ; Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000563853