Strategisches Hotelmanagement

Burkhard von Freyberg, Sabrina Zeugfang

In the globally competitive hotel industry, it is important to adopt a strategic orientation. One must also continuously question old practices and initiate new ones. What makes this book unique is that until now, there has been little theoretical or systematic analysis of the hotel industry in the German-speaking world

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Year of publication:	2014
Authors:	Freyberg, Burkhard von ; Zeugfang, Sabrina
Publisher:	München : DeGruyter Oldenbourg
Subject:	Hotellerie \| Hotel industry \| Strategisches Management \| Strategic management \| Hotelgewerbe
Description of contents:	Biographical note: Prof. Dr. Burkhard von Freyberg (Hochschulefür angewandte Wissenschaften München); Sabrina Zeugfang Table of Contents [d-nb.info] ; Description [degruyter.com] ; Description [degruyter.com]

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Extent:	XVI, 204 S. Ill., graf. Darst.
Series:	De Gruyter eBook-Paket BWL und VWL
Type of publication:	Book / Working Paper
Language:	German
ISBN:	978-3-486-76191-7 ; 3-486-76191-9 ; 978-3-486-85874-7 ; 978-3-486-99063-8
Other identifiers:	10.1524/9783486858747 [DOI]
Classification:	Gastgewerbe, Catering ; Marketing ; Dienstleistungen: Sonstiges
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014509781