Strategisches internationales Marketing
von Hans Günther Meissner
| Year of publication: |
1995 ; 2., überarb. Aufl.
|
|---|---|
| Authors: | Meissner, Hans Günther |
| Publisher: |
München : Oldenbourg |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Theorie | Theory | Deutschland | Germany | Strategisches Management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
Online Resource
| Extent: | XI, 215 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | 1. Aufl. im Springer-Verl., Berlin, erschienen Literaturverz. S. [199] - 209 |
| ISBN: | 3-486-23456-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000543156