Strategisches Markenmanagement in Business-to-Business-Märkten : eine branchenübergreifende Untersuchung
Jens Schmitt
| Year of publication: |
2011 ; 1. Aufl.
|
|---|---|
| Authors: | Schmitt, Jens |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Markenartikel | Brand | Markenführung | Brand management | Erfolgsfaktor | Success factor | Lieferantenmanagement | Supplier relationship management | Business-to-Business-Marketing | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 185 S. graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Mannheim, Univ., Diss., 2010 |
| ISBN: | 978-3-8349-2850-4 ; 3-8349-2850-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008906121