Strategisches Marketing : Führungskonzept und Promoter des Reengineering
Christoph Ph. Schließmann
| Year of publication: |
1995
|
|---|---|
| Authors: | Schließmann, Christoph Philipp |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketingmanagement | Marketing management | Portfolio-Management | Portfolio selection | Theorie | Theory | Unternehmen | Restrukturierung | Marketing | Stakeholder | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 157 S. graph. Darst. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 153 - 155 |
| ISBN: | 3-409-18767-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000543183